Summit US Sessions MAIN_The Essential Secrets of Talking to Executives and Getting What You Want

The Essential Secrets of Talking to Executives (and Getting What You Want)

Wednesday May 8, 2019 | 9:10 AM - 9:50 AM

Speaker(s):  Monica Behncke, Phil Harrell

Focus: Adopt

Priorities: TBD

At some point everyone finds themselves in front of a senior executive, but marketing, sales and product leaders frequently struggle to convincingly communicate or present their case to secure resources, drive change or achieve another desired outcome. They fall into common traps like not taking their executive persona into account, overcomplicating their communication or taking a defensive posture when things are not going well. Yet, as critical as this skill is, it is rarely taught. This presentation will provide the following benefits for sales, marketing and product:
  • Learn the foundations of talking to any executive that are always true and should always be used
  • Discover the principles of great storytelling
  • See five common executive communication scenarios and get tips on how to increase your probability of success