Summit US Sessions MAIN_Revenue Operations Now Is the Time

Revenue Operations: Now Is the Time

Monday May 6, 2019 | 4:35 PM - 5:15 PM

Speaker(s):  Dana Therrien, Kerry Cunningham

Focus: Adopt

Priorities: Revenue Engine Optimization

Years of SiriusDecisions research prove that b-to-b organizations with an aligned revenue engine grow faster and more profitably than their peers. Not coincidentally, the number of b-to-b professionals whose job titles include the word “revenue” is surging, because focusing on revenue signals an enlightened view of alignment. The question is, what does this shift really mean when it comes to cross-functional execution? Fully realizing the benefits of revenue engine alignment has made a revenue operations capability the new mandate for companies that want to outperform their peers. In this presentation, we will explain why revenue operations isn’t just a title or an organizational structure; it's a mindset and strategy for the next phase of b-to-b growth. This presentation will provide the following benefits for sales, marketing and product:
  • Understand what revenue operations means and what’s driving the trend
  • Understand the benefits of a revenue operations approach and the impact on current operational functions within the organization
  • Learn diagnostics and actions your organization can take to implement a revenue operations approach