Summit US Sessions MAIN_Pandemic Keynote

Responding to the Pandemic and Economic Crisis

Wednesday May 6, 2020 | 10:00 AM - 10:30 AM

Speaker(s):  Monica Behncke, John Donlon, Phil Harrell, Jeff Lash, Isabel Montesdeoca

The COVID-19 pandemic has had a tragic impact on families and communities throughout the world. It also has disrupted our everyday lives, the global economy and our businesses. During this session, we share Forrester’s outlook on the economic impact of the crisis, as well as insights into how B2B organizations are adjusting their sales, marketing and product strategies and operations.

This keynote will provide the following benefits:

  • Insight into the economic outlook in the aftermath of the Covid-19 crisis
  • An understanding of how B2B organizations are pivoting to adjust their goals and strategies
  • Advice and resources for sales, marketing and product leaders who are guiding their organizations through this challenging time