Summit US Sessions MAIN_Aligned Meets Agile Secrets to Putting Speed and Strategy to Work Across the Revenue Engine

Aligned Meets Agile: Secrets to Putting Speed and Strategy to Work Across the Revenue Engine

Tuesday May 7, 2019 | 9:10 AM - 9:50 AM

Speaker(s):  Cristina DeMartini, Jeff Lash

Focus: Adopt

Priorities: Agile Enablement; Best-in-Class Processes and Agile Marketing; Transformation; Demand Program Design, Planning and Execution

Agile has moved from a niche approach to software development to become a major factor on the minds of executives around the world. Many sales, marketing and product leaders are enticed by the concept of agile, though there is considerable confusion about what it means to “be agile” and how to actually employ agile practices outside of product development. In this session, we will provide best practices and recommendations for leveraging agile across sales, marketing and product to improve execution and outcomes. This presentation will provide the following benefits for sales, marketing and product:
  • Understand agile and the impact it can have on b-to-b organizations
  • Learn about how to use agile approaches with other business practices to improve results
  • Understand practical steps and recommendations for deploying agile and driving benefits