Summit US Sessions MAIN_ Go-to-Market Model as Secret Weapon How High-Performing Companies Maximize Opportunity

Driving More Efficient Revenue Generation in an Uncertain World

Tuesday May 5, 2020 | 10:00 AM - 10:30 AM

Speaker(s):  Phil Harrell

Track(s): Technology Segment Deep Dives, Content Leader, Account-Based and Demand Marketing, Sales Operations, Sales Executive, Sales Enablement, Product Management, Portfolio Marketing, Revenue Operations, Technology, Emerging Growth Companies, Marketing Executive, Marketing Campaigns, Customer Engagement, Channel Marketing, Brand Experience, Marketing Operations

Sales, marketing and product leaders have an incredible opportunity to increase revenue efficiency by streamlining the overall buying experience to match buyer expectations. This transformation effort, if done correctly, enables companies to lower the cost of customer acquisition and support while turning the buying experience into a competitive advantage.

This keynote will provide the following benefits:

  • Understand why today’s go-to-market approaches are neither efficient nor buyer-centric
  • Learn how use a simple playbook to transform your organization’s go-to-market approach, delighting buyers and growing revenue more efficiently
  • Learn about the metrics organizations should use to drive operational efficiency

May 4–7, 2020 | Live Virtual Experience

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