Summit US Sessions MAIN_ Go-to-Market Model as Secret Weapon How High-Performing Companies Maximize Opportunity

Accelerate Revenue and Lower Costs by Transforming Your Go-to-Market Approach

Monday May 4, 2020 | 9:50 AM - 10:30 AM

Speaker(s):  Phil Harrell

Track(s): Technology Segment Deep Dives, Content Leader, Account-Based and Demand Marketing, Sales Operations, Sales Executive, Sales Enablement, Product Management, Portfolio Marketing, Revenue Operations, Technology, Emerging Growth Companies, Marketing Executive, Marketing Campaigns, Customer Engagement, Channel Marketing, Brand Experience, Marketing Operations

Sales, marketing and product leaders have an incredible opportunity to reimagine and redesign their go-to-market approach to deliver a streamlined and compelling buying and customer experience that matches how B2B customers want to purchase. This transformation effort enables companies to turn their buying experience into a competitive advantage resulting in happier customers, faster revenue growth and lower costs. But go-to-market executives lack a simple playbook that outlines the critical components required to transform their go-to-market approach by segment.

This keynote will provide the following benefits:

  • Understand why today’s go-to-market approaches fail to deliver a compelling buying experience
  • Learn how to create a simple playbook for transforming your go-to-market approach to turn the buying experience into a competitive advantage and accelerate revenue
  • Learn which financial metrics drive operational efficiency in a go-to-market approach

Starts May 4, 2020 | Virtual Event

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