Summit US Sessions ELE_Product Leveraged Growth The SiriusDecisions Perspective

Product-Leveraged Growth: The SiriusDecisions Perspective

Speaker(s):  Lisa Singer, Phil Harrell

SiriusDecisions defines product-leveraged growth as the alignment among product management, marketing and sales to leverage the product experience and the value the product has demonstrated to drive growth. Focusing on product-leveraged growth does not mean that marketing and sales activities go away. Instead, the key elements of growth — acquisition, retention, upsell and cross-sell — center on how the product itself can play the central role. Although not every offering or market is appropriate for a product-leveraged growth strategy, some of the key requirements for an effective implementation of product-leveraged growth are foundational for offering success. In this session, we will define the key components of product-leveraged growth and provide a framework for identifying where it can be best applied. 

This session will provide the following benefits:

  • Learn how the foundational elements of product-leveraged growth play a key role in the success of any offering
  • Understand which offerings are the best candidates for a product-leveraged growth strategy
  • Understand an approach for identifying key investments and improvement areas to execute on product-leveraged growth

May 4–7, 2020 | Live Virtual Experience

 
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