Summit US Sessions EGS_Unlocking Hypergrowth Perfecting Marketing Workflow at Emerging Companies

Unlocking Hypergrowth: Perfecting Marketing Workflow at Emerging Companies

Tuesday May 7, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Barbie Mattie

Focus: Adopt, Operationalize

Priorities: Growth Readiness and Strategic Planning

How much faster could your business meet its goals if you knew the secrets to successful marketing? See exactly how b-to-b marketing work should flow for emerging companies with less than 20 marketers. Learn the activities, deliverables and dependencies to help your team plan, prepare, execute and measure for hypergrowth.

For marketing:

  • Discover a cohesive approach to planning, executing and measuring to optimize performance and maximize limited resources
  • Learn the roles, responsibilities and handoffs required to outperform companies that focus on execution over planning
  • Understand how to improve alignment and impact by using a single framework to guide hyper-growth