Summit US Sessions EG_The Leaning Tower of Technology

The Leaning Tower of Technology

Thursday May 7, 2020 | 12:00 PM - 12:20 PM

Speaker(s):  Jennifer Rouse

Track(s): Emerging Growth Companies

Do you ever feel like your technology stack was built long before you were hired and you aren’t really sure how it’s all staying together, why it was built, or if it’s going to fall over one day and cripple your marketing team? In this session, we’ll teach marketing leaders how to evaluate their current technology stack, tie it to business needs, and rebuild it properly to serve current and future marketing needs.

This session will provide the following benefits:

  • Discover how to identify technology needs tied to business objectives and use technology effectively to achieve balance
  • Learn how to conduct technology due diligence and avoid the pitfalls of overbuying technology
  • Understand how to present technology recommendations to decision-makers

May 5-8, 2019 | Austin, TX

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