Summit US Sessions EG_Drinking Our Own Champagne How to Use Our Data and the Marketing Workflow Model

Own Your Audience in Six Weeks

Wednesday May 6, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Barbie Mattie

Track(s): Emerging Growth Companies

Regardless of how skilled marketers at emerging companies are, if they aren’t targeting the right buyers, their success will be limited. Taking a data-driven approach to audience targeting is the most important activity a B2B marketing team at an emerging company can do to own its audience.

This presentation will provide the following benefits:

  • Discover how to find and use data to drive decisions
  • Learn how to use market intelligence and buyer insights to achieve better results
  • Understand the key steps involved in audience planning to reach target buyers

May 4–7, 2020 | Live Virtual Experience

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