Summit US Sessions EG_Aligning Corporate Strategies and Annual Marketing Plans in High Growth Companies

Aligning Corporate Strategies and Marketing Plans to Prove Marketing’s Contribution in High-Growth Companies

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Matt Papertsian

Track(s): Emerging Growth Companies

Is marketing really being strategic if it hasn’t aligned the marketing plan to long- and short-term corporate goals? In this session, we’ll show marketing leaders and their teams how to use a marketing plan on a page to create a marketing strategy that aligns to corporate goals and supports efficient and effective execution and measurement to drive achievement of near-term business objectives and scale for long-term growth and success.

This presentation will provide the following benefits:

  • Learn how to formulate an actionable multi-year marketing strategy to guide the annual planning process
  • Understand how to use the marketing strategy to build actionable, achievable marketing plans aligned to business goals
  • Prove marketing's contribution by communicating marketing metrics aligned to the corporate strategy and annual goals

May 4–7, 2020 | Live Virtual Experience

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