Summit US Sessions DM_Programs of the Year Demand and Account-Based Marketing_TTEC

Programs of the Year: Demand and Account-Based Marketing — TTEC

Thursday May 7, 2020 | 11:10 AM - 11:30 AM

Speaker(s):  Rani D. Salehi, Jeff Marcoux

Track(s): Account-Based and Demand Marketing

Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, our Programs of the Year sessions showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines — in the client’s own words. During this session, Jeff Marcoux of TTEC will describe his organization’s successful initiative to create a high-performing demand engine that greatly increased marketing’s contribution to business results.

May 4–7, 2020 | Live Virtual Experience

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