Summit US Sessions DM_Programs of the Year Demand and Account-Based Marketing_Cloudbees

Programs of the Year: Demand and Account-Based Marketing — CloudBees

Thursday May 7, 2020 | 10:50 AM - 11:10 AM

Speaker(s):  Alisa Groocock, Genevieve Cross

Track(s): Account-Based and Demand Marketing

Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, our Programs of the Year sessions showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines — in the client’s own words. During this session, award-winner Genevieve Cross of CloudBees will explain how her organization used ABM account targeting best practices and customized the buyer’s journey for selected accounts.

May 4–7, 2020 | Live Virtual Experience

 
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