Summit US Sessions DM_Programs of the Year Demand and Account-Based Marketing

Programs of the Year: Demand and Account-Based Marketing

Speaker(s):  Alisa Groocock, Rani D. Salehi, Genevieve Cross, Jeff Marcoux

Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, our Programs of the Year sessions showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines — in the client’s own words. During our first Demand and Account-Based Marketing Program of the Year session, at 10:50 a.m., award-winner Genevieve Cross of CloudBees will explain how her organization used ABM account targeting best practices and customized the buyer’s journey for selected accounts. During the second session, starting at 11:10 a.m., Jeff Marcoux of TTEC will describe his organization’s successful initiative to create a high-performing demand engine that greatly increased marketing’s contribution to business results.

May 4–7, 2020 | Live Virtual Experience

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