Summit US Sessions DM_Five Actions Demand and Account-Based Marketing

Three Actions: Demand and Account-Based Marketing

Monday May 4, 2020 | 11:05 AM - 11:25 AM

Speaker(s):  Laura Cross, Isabel Montesdeoca

Track(s): Account-Based and Demand Marketing

Organizations that will successfully navigate today’s changing B2B buying behaviors will adapt on the basis of a strategic understanding of the evolving relationship between their specific offerings and buyer motions. While our Future of Buying keynote will offer insights into the key factors driving changes in buyer expectations, our Three Actions sessions will explain how these changes will impact your specific discipline. Learn how the evolution of B2B buying will affect your strategy and the actions you can take to meet and exceed your buyers’ expectations.

May 4–7, 2020 | Live Virtual Experience

 
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