Summit US Sessions DM_Build Buy Barter Scaling Digital in a Buying Group World

Build, Buy, Barter: Scaling Digital in a Buying-Group World

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Jessie Johnson

Track(s): Account-Based and Demand Marketing

“Digital” is the buzzword du jour, but do companies know how to actually operationalize digital initiatives inside the construct of engaging buying groups? Doing so successfully requires a complex combination of skills and competencies, technologies and processes to run digital organizations. However, organizations often lack the necessary skill and need to turn to agencies and services providers to execute. They also must have a roadmap place to add strategic skills in-house, as well as a way to demonstrate ROI of their outsourcing investment.

May 4–7, 2020 | Live Virtual Experience

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