Summit US Sessions DM_Beyond the Basics The New Age of Teleservices

Beyond the Basics: The New Age of Teleservices

Wednesday May 6, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Vicki Brown, Amy Hawthorne

Track(s): Account-Based and Demand Marketing

Interactions with teleservices are the first human interaction many prospects have with your organization. Everyone knows that this initial human connection can either encourage engagement or cause brand damage. Many organizations also struggle with a disconnect when teleservices focuses on individual leads, typically when buyers are already far along in their buying process. Organizations must elevate the teleservices team and empower them to engage with buyers earlier and connect with multiple buyers. Through this approach, teleservices can develop into a more powerful engagement function within the revenue engine. 

This session will provide the following benefits:

  • Discover how to empower teleservices to focus on buying groups, not just individuals
  • Learn how to leverage teleservices to engage earlier with multiple buyers on their journey
  • Transform teleservices from a disposition function into an engagement function

May 4–7, 2020 | Live Virtual Experience

 
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