Summit US Sessions DM_Adapt Activate Atomize Trends in Digital Content

From Stagger to Swagger: Adopting Digital Content Trends to Step Up Your Marketing Programs

Wednesday May 6, 2020 | 11:20 AM - 11:40 AM

Speaker(s):  Phyllis Davidson, Jessie Johnson

Track(s): Account-Based and Demand Marketing, Content Leader

To provide the fluid, dynamic and personalized digital experience B2B buyers demand, marketers must operationalize a dizzying array of buyer insights, content and delivery mechanisms that continually adapt and respond to experiences based on new buyer insights and activity. Learn the data-driven approach that can get the job done, ensuring more effective tactical execution of automated marketing programs and more impactful buyer and customer experiences

This keynote will provide the following benefits:

  • Review a checklist of program attributes that must be included in a comprehensive audience-centric digital engagement plan
  • Understand how to mine data from multiple systems and stages in the buyer’s journey for insight that supports program architecture
  • Review examples from best-in-class organizations on leveraging data and technology to optimize digital engagement

May 4–7, 2020 | Live Virtual Experience

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