Summit US Sessions DM_Adapt Activate Atomize Trends in Digital Content

Adapt, Activate, Atomize: Trends in Digital Content

Wednesday May 6, 2020 | 1:45 PM - 2:25 PM

Speaker(s):  Phyllis Davidson, Jessie Johnson

Track(s): Demand Marketing

Marketers must operationalize buyer insights, content and delivery mechanisms to support a fluid, dynamic buyer’s journey. They also must have the ability to change and adapt to the buyer and buying group on the basis of new insights and activity. A data-driven approach to content provides a highly personalized experience that enables the delivery of more relevant messaging and timing, content optimization on the basis of key attributes and behaviors, and more effective tactical execution of automated marketing programs.

May 3-6, 2020 | Austin, TX

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