Summit US Sessions CSS_Operationalizing the Channel Sales Profitability Model

Operationalizing the Channel Sales Profitability Model

Tuesday May 7, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Chris Cleary, Sallie Morris

Focus: Operationalize

Priorities: Channel Sales Profitability

The SiriusDecisions Channel Sales Profitability Model is a diagnostic tool that helps channel leaders go beyond traditional measures and truly understand the return on their channel investments. This session will demonstrate how to use the model to gauge the likelihood of profitable channel partnerships and make more educated channel investment decisions.

For sales, marketing and operations:

  • Understand how to use channel performance data to drive decisions around channel partnerships
  • Learn how to leverage data channel performance data when prioritizing marketing investments for partners
  • Get best practices for developing partner measurement capabilities