Metadata and taxonomy are the building blocks of successful content strategy, content management and digital content activation. They are also essential to understanding audience needs, personalizing the customer experience and deriving meaningful insights from content analytics. Yet for too many organizations, tagging and taxonomy strategy are still huge content operations gaps. In this session, you will learn b-to-b taxonomy best practices that will improve content findability, reuse and automation by combining traditional asset management processes with AI and semantic analysis.
For marketing: