Summit US Sessions COS_The Keys to the Content Kingdom Unlocking Your Contents Potential with Metadata Taxonomy

The Keys to the Content Kingdom: Unlocking Your Content's Potential With Metadata, Taxonomy and Semantic AI

Wednesday May 8, 2019 | 1:45 PM - 2:25 PM

Speaker(s):  Christine Polewarczyk,

Focus: Operationalize, Optimize

Priorities: Content Management and Technology

Metadata and taxonomy are the building blocks of successful content strategy, content management and digital content activation. They are also essential to understanding audience needs, personalizing the customer experience and deriving meaningful insights from content analytics. Yet for too many organizations, tagging and taxonomy strategy are still huge content operations gaps. In this session, you will learn b-to-b taxonomy best practices that will improve content findability, reuse and automation by combining traditional asset management processes with AI and semantic analysis.

For marketing:

  • Get an overview of the best-in-class building blocks of b-to-b content taxonomy and metadata management
  • Understand when and how to automate tagging practices using AI and machine learning
  • Examples of high-quality taxonomy implementation