Summit US Sessions COS_It Takes a Village How to Work Together to Build Insight Driven Content Strategy

From Handoff to Handshake: How to Work Together to Build Insight-Driven Content Strategy

Wednesday May 8, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Phyllis Davidson, Barbara Winters

Focus: Operationalize

Priorities: Strategic Content Planning; Portfolio Messaging and Content

Best-in-class content strategy and assets depend on cross-functional inputs, but inputs alone don’t define collaboration. To achieve their common goals, content teams and portfolio marketing teams must actively partner with other colleagues on an ever-changing journey – from buyer insights and messaging to understanding audience asset and interaction preferences and crafting assets that perform.

In this session, you will:

  • Understand the key points of cross-functional iteration, interlock and impact starting with portfolio marketing and across the content lifecycle.
  • Learn how to identify and solve process problems and establish common deliverable definitions.
  • See examples of SLAs that help content and portfolio teams share effective, angst-free timelines and deliverables.