Summit US Sessions CMS_Optimizing Partner Demand Creation to Achieve Channel Revenue Targets

Optimizing Channel Demand to Achieve Greater Partner Marketing Results

Wednesday May 6, 2020 | 11:20 AM - 11:40 AM

Speaker(s):  Kathy Freeman Contreras

Track(s): Channel Marketing

A critical priority for B2B channel marketing leaders continues to be optimizing channel demand efforts and investments to achieve revenue and growth goals. However, many organizations do not align demand goals with the data gathering and analysis required to establish a channel demand strategy that reflects their partner business models, channel offerings, target markets, buyers and customers. In this session, we will provide guidance for establishing a precise, data-driven channel demand strategy and insight into how this strategy can be adopted across diverse channel marketing organizations, including those with complex partner ecosystems. 

This presentation will provide the following benefits:

  • Learn a new approach for driving engagement and marketing performance with channel partners
  • Learn how to optimize the performance of channel demand programs
  • Discover best practices for maximizing channel marketing investments that drive contribution to pipeline and revenue results

May 4–7, 2020 | Live Virtual Experience

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