Summit US Sessions CMS_Navigating Digital Marketing Transformation in the Channel

Navigating Digital Marketing Transformation in the Channel

Monday May 4, 2020 | 11:40 AM - 12:20 PM

Speaker(s):  Angela Leech, Dara Schulenberg

Track(s): Channel Marketing

As B2B companies transform to become more digital in their marketing efforts, they recognize that their partners need to make the same transformation. Channel partners often are challenged with this need to change, and guiding partners through digital marketing transformation continues to be a top initiative for channel marketers. In this session, we will define the key steps channel marketing leaders must take to help their partners digitally transform their business. 

This presentation will provide the following benefits:

  • Understand digital marketing transformation challenges, definitions and foundational elements that affect the channel
  • Learn the key steps channel marketing leaders must take to help their partners achieve digital marketing transformation in the channel
  • Identify where the focus should shift to once partner transformation has occurred

May 3-6, 2020 | Austin, TX

 
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