Summit US Sessions CMKTG_Critical Insights for Effective Channel Marketing

You Had Me at Data: Critical Insights for Effective Channel Marketing

Tuesday May 7, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Maria Chien, John Donlon

Focus: Adopt, Operationalize

Priorities: Channel Marketing Strategy and Planning; Channel Demand Creation; Data Management

Channel marketing is the lifeblood of many companies. Yet many companies that rely on channel partners for a large share of their sales have very little data and lack insights about this important part of their business. During this session, we will identify key channel marketing metrics and insights, describe the insight development process and discuss applications that can boost channel performance.

In this session you will learn:

  • An understanding of the role of successful data-informed channel management
  • How data can be employed to gain greater insights into partners and their customers, helping suppliers market with precision
  • Strategies to accelerate decision-making and partner engagement with more accurate data