Summit US Sessions CES_What Your C Suite Needs to Know About Customer Advocacy

What Your C-Suite Needs to Know About Customer Advocacy

Wednesday May 6, 2020 | 11:20 AM - 11:40 AM

Speaker(s):  Amy Bills, Renee Irion

Track(s): Customer Engagement

Everyone in your organization wants to know which customers are willing and able to tell their success story. So why is getting C-level buy-in to organize and grow your customer references and advocacy program so difficult? Maybe you need to tell your own great story first. In this session, we’ll explain how practitioners can elevate their focus on tactical metrics to create a business case for customer advocacy focused on the potential impact on growth, retention and reputation.

This session will provide the following benefits:

  • Understand the metrics most likely to resonate with your C-level executives
  • Learn how to demonstrate the impact of customer advocacy and references to build a business case
  • Discover hints for handling the most common objections

May 4–7, 2020 | Live Virtual Experience

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