Summit US Sessions CES_Retention A Sirius Methodology for Growth

Retention: The SiriusDecisions Methodology For Growth

Tuesday May 7, 2019 | 4:00 PM - 4:40 PM

Speaker(s):  Lisa Nakano, Amy Bills

Focus: Adopt

Priorities: Customer Lifecycle and Retention

Customer retention is a metric that matters from the front lines to the boardroom, and b-to-b organizations are prioritizing the critical need to keep the customers they have. Growth from existing customers is vital ingredient for financial growth and competitive advantage, while over-emphasis on new-customer acquisition at the expense of retention is a recipe for long-term failure.

For sales, marketing and product:

  • Gain clarity on ideal approaches to efficiently and effectively improve retention and enable growth from the existing customer base
  • Understand the SiriusDecisions Customer Retention Model, a best-in-class methodology for measuring and optimizing retention and growth from existing customers
  • See best-practice examples of customer retention initiatives as well as potential missteps to avoid