Summit US Sessions CES_Are You Using Your Customer Insights to Thrive and Drive Growth

Are You Using Your Customer Insights to Thrive and Drive Growth?

Wednesday May 6, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Lisa Nakano, Amy Bills

Track(s): Marketing Operations, Revenue Operations, Product Management, Customer Engagement

Most B2B organizations collect customer insights, but many don’t activate them in an organized way. This disorganization is a waste of time and resources — and has a negative impact on the customer experience when customers believe they are heard but see no impact or improvement. In this session, we’ll use SiriusDecisions Command Center® data and customer examples to convey best practices for collecting and analyzing customer insights and activating them to drive customer experience improvements.

This session will provide the following benefits:

  • Understand the most common and useful sources of customer insights
  • Learn how to get more mileage out of insights you may already have
  • Discover creative ideas for expanding the scope of your insights’ impact

May 4–7, 2020 | Live Virtual Experience

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