Summit US Sessions CAMP_Twist and Shout Turning Campaign Strategy Into Effectively Orchestrated Execution Programs

Twist and Shout: Turning Campaign Strategy Into Effectively Orchestrated Execution Programs

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Monica Behncke, Carrie Rediker

Track(s): Marketing Operations, Marketing Campaigns

You’ve identified your target market segments, unearthed sharp insights about buying groups, crafted needs-based themes and secured approval of your campaign architecture. Now comes the hard part: How do you pivot from strategy to execution? How do you determine the most effective balance of programs and tactic mix that truly reflect the buyer’s journey? How can you become more creative in tactic selection?

This session will provide the following benefits:

  • Discover how to design programs that will effectively support your campaign strategy
  • Learn techniques to ensure all the right players and stakeholders participate in program design
  • Understand how the right methodology can simultaneously unleash creativity and produce a disciplined execution roadmap

May 4–7, 2020 | Live Virtual Experience

 
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