Summit US Sessions CAMP_Sharing on the Playground Collaborative Campaign Planning and Implementation

Sharing on the Playground: Collaborative Campaign Planning and Implementation

Monday May 4, 2020 | 11:05 AM - 11:25 AM

Speaker(s):  Craig Moore, Paul Ferron

Track(s): Marketing Operations, Marketing Campaigns

Portfolio marketing does amazing work to identify target audiences, prioritize and isolate key personas, and provide insights that can lead to the development of marketing tactics. Campaign teams align and prioritize buyer needs, budget resources, and establish measurement, content and measurement practices. Execution-oriented teams plan and execute well-timed and effective programs and tactics. Unfortunately, none of these teams tends to view the campaign implementation process as a joint venture. In this session, we will show how go-to-market processes and campaign implementation can be blended to deliver thoughtful, properly targeted campaigns that carefully leverage the work of all teams to achieve optimal performance. 

This session will provide the following benefits:

  • Learn the interlocks that lead to integrated campaign design and execution
  • Identify the key frameworks used across the entire campaign lifecycle
  • See the flow of planning decisions and critical information across campaign teams

May 4–7, 2020 | Live Virtual Experience

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