Summit US Sessions CAMP_Content Strategy for Winning Campaigns

Content Strategy for Winning Campaigns

Thursday May 7, 2020 | 10:50 AM - 11:10 AM

Speaker(s):  Phyllis Davidson, Aaron Cullers

Track(s): Content Leader, Marketing Campaigns

So, you’ve taken on the campaign challenge: You’re busy crafting audience-centric themes, parsing your personas and buying groups and identifying a set of marketing goals. Another hurdle lies ahead: rationalizing and developing a comprehensive content strategy that maps content decisions to what is often a complex matrix of requirements — e.g. multiple personas, offerings, messaging components and asset types. Learn our step-by-step approach to campaign content strategy that breaks through the complexity and helps you optimize content to achieve your campaign goals.

This presentation will provide the following benefits:

  • Know how to operationalize and optimize content strategy across the campaign lifecycle
  • Learn the cross-functional inputs required to deliver a comprehensive campaign content strategy
  • Understand how to rationalize content needs across different buyers

May 4–7, 2020 | Live Virtual Experience

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