Summit US Sessions CAMP_Applying Campaigns in Global Markets

Applying Campaigns in Global Markets

Wednesday May 6, 2020 | 11:20 AM - 11:40 AM

Speaker(s):  Julian Archer, Susan Macke

Track(s): Marketing Campaigns, Marketing Operations

Many campaigns are conceived and planned by globally focused integrated campaign leaders with the expectation that the appropriate team (corporate, regional or country) will execute them. But for a campaign to achieve success, it must address the specific needs of the local buyer. Regional and country leaders must therefore provide timely feedback on campaign development and execution activities. In this session, we will show you how to ensure global campaigns deliver on global expectations while also delivering value for the region and country. This presentation will provide the following benefits:

This session will provide the following benefits:

  • Understand how to use the Campaign Implementation Process to drive collaboration and successful execution across global, regional and country-level infrastructures
  • Discover a process for evaluating high-priority challenges affecting successful country deployment as well as opportunities for improvement
  • Clearly identify the roles and responsibilities for each stakeholder

May 4–7, 2020 | Live Virtual Experience

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