Summit US Sessions BE_The Digital Brand and Communications Function Driving Speed Scale and Value

The Digital Brand and Communications Function: Driving Speed, Scale and Value

Tuesday May 5, 2020 | 1:40 PM - 2:20 PM

Speaker(s):  Julie Ogilvie, Jessie Johnson

Track(s): Brand Experience

In many companies, brand and communications teams are disconnected from the rest of marketing, using an outdated tool set that limits their ability to support ever-changing requirements and respond rapidly to opportunities. Forward-looking brand and communications leaders want to make a key change in team performance by embracing advanced monitoring tools, digital activation techniques and agile methodologies to drive speedier and more scalable audience and influencer engagement. In this session, we’ll explain how to build a natively digital brand and communications approach and tech stack to drive greater business value.

This presentation will provide the following benefits:

  • See new ways to identify high-propensity audiences and influencers using digital tools
  • Discover how to drive greater impact and visibility of demand programs
  • Learn how to use agile process methodologies to increase efficiency and alignment

May 3-6, 2020 | Austin, TX

 
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