Summit US Sessions BE_Social Media Grows Up Effective Strategy and Architecture

Social Media Grows Up: Effective Strategy and Architecture

Wednesday May 6, 2020 | 11:20 AM - 11:40 AM

Speaker(s):  Ian Bruce

Track(s): Brand Experience

Most organizations let social media grow organically, resulting in a proliferation of social media properties that can be off-brand and/or off message. Taking control of this social media sprawl requires careful planning and a conscious effort to build a social media architecture that’s the right fit for the business. In this session, we’ll introduce a new model that provides a path to governing and managing social media networks to ensure they align with your business strategy and protect and build your brand.

This presentation will provide the following benefits:

  • Understand an approach for regaining control of branded social media without dampening enthusiasm for engagement
  • Discover a new model for social media governance and management
  • Learn about guidelines for establishing social media operational controls and KPIs

May 4–7, 2020 | Live Virtual Experience

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