Summit US Sessions BCS_Powering Campaigns with Effective Reputation Programs

Building Effective Reputation Programs

Wednesday May 8, 2019 | 2:35 PM - 3:15 PM

Speaker(s):  Julie Ogilvie

Focus: Adopt

Priorities: Brand Experience; Corporate Communications; Corporate Messaging and Content

A strong reputation is the foundation for achieving campaign success – but reputation programs often get short shrift during the campaign planning process, resulting in campaigns that are little more than a bundle of demand tactics. Reputation programs have many moving parts and a diverse set of contributors – making an airtight process and clear leadership all the more important. In this session we’ll uncover the best practices for designing reputation programs that drive the achievement of campaign goals.

For Sales, Marketing and Product leaders:

  • Discover the critical factors that determine reputation program strategy and execution
  • Learn a repeatable process planning, execution and optimization of reputation programs
  • Gain and understanding of the emerging role of the reputation program architect and how it can help to ensure flawless execution