Summit US Sessions ADM_trendingnow_Tactical Innovations in Demand Marketing

#trendingnow: Tactical Innovations in Demand Marketing

Wednesday May 8, 2019 | 1:45 PM - 2:25 PM

Speaker(s):  Erin Bohlin, Jessie Johnson

Focus: Optimize

Priorities: Digital Trends and Innovative Techniques; Program Design and Activation

By definition, to innovate is to initiate or introduce something new. For b-to-b demand marketers, this could mean finding new ways to leverage buyer insights in the tactic mix, or designing new approaches in offer strategies, delivery mechanisms, and content experiences that engage buyers and customers. In this session, we’ll examine five key areas of innovation in Demand Marketing: buyer enablement, marketing mix, media optimization, AI, and culture.

Key Takeaways

  • Learn about the latest innovations in b-to-b demand marketing
  • Understand what techniques and technologies your peers are using
  • Learn about strategies to pilot new techniques