Summit US Sessions ABM_What Can an Agency Do for You

What Can an Agency Do for You? Leveraging External Support for ABM Programs

Thursday May 7, 2020 | 12:00 PM - 12:20 PM

Speaker(s):  Nicky Briggs

Track(s): Account-Based and Demand Marketing

The eternal question for account-based marketers is: How do I allocate my limited resources to achieve my objectives? Properly answering this question requires calibrating the work that needs to get done with the skills and capacity their team possesses, and the budget available, and then deciding if they should be managing all of the work internally, outsourcing to a services provider or leveraging corporate agencies to manage activities. In this session, we will provide a decision support framework that companies can use to evaluate the suitability of some of the most common account-based marketing (ABM) activities for outsourcing, and any associated tradeoffs. 

This session will provide the following benefits:

  • Understand critical attributes when deciding whether – and what – outsource
  • Evaluate some of the most common ABM processes and activities according to their suitability for outsourcing
  • Understand some of the tradeoffs and risk involved with outsourcing, and how to mitigate them

May 4–7, 2020 | Live Virtual Experience

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