Summit US Sessions ABM_Unifying Strategies Across the B2B Events Portfolio

Unifying ABM and Demand Strategies Across the B2B Events Portfolio

Wednesday May 6, 2020 | 1:45 PM - 2:25 PM

Speaker(s):  Laura Cross

Track(s): Account-Based Marketing

In-person events and virtual events, such as webinars, are staples of every B2B organization’s marketing mix. However, the two types of events are often planned and executed separately, causing the organization to miss immense opportunities for unifying and amplifying event content, data and other elements. Organizations that sync efforts their between virtual and in-person events will enjoy improved ROI and an improved attendee experience.

May 3-6, 2020 | Austin, TX

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