Summit US Sessions ABM_The Economics of ABM

The Economics of ABM

Tuesday May 5, 2020 | 11:45 AM - 12:05 PM

Speaker(s):  Nicky Briggs

Track(s): Marketing Operations, Account-Based and Demand Marketing

The economics of account-based marketing (ABM) are changing. B2B marketers already need to become more accountable and predictable in their account-based outcomes, and the shift toward revenue operations will make this need more pronounced in years to come. In this session, we will provide guidance for account-based marketers looking to develop more robust business models, whether they are just getting started with ABM or are already far along in the journey.      

This session will provide the following benefits:

  • Understand how to design a profitable ABM program with the appropriate scope and right deployment type
  • Learn how to communicate ABM’s value in language that appeals to financial decision-makers
  • Understand how to make better predictions about ABM’s future value

May 4–7, 2020 | Live Virtual Experience

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