Summit US Service Based Pages Portfolio Marketing

Portfolio Marketing

The portfolio marketing function requires a renewed focus on audience-centricity as organizations search for ways to drive innovation and expansion. Agile development, the unique needs within a buying group and internal pressures all affect how portfolio marketers do their jobs – from developing buyer insights to adopting the right messaging strategy and bringing offerings to market. In this track, we will share key approaches and best practices to help you make a positive impact on the business.

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