Summit US Service Based Pages Marketing Operations

Marketing Operations

Demonstrating accountability for business results has become a core element of b-to-b marketing, and many organizations have become proficient at reporting marketing-sourced revenue. Although the vision for how marketing drives business results has expanded well beyond sourcing, the metrics used to convey impact, specifically for the tactic mix and target demand activities, haven’t kept pace. In this track, marketing operations leaders will learn how to boost their tactic effectiveness and ways to make target demand a valuable part of the Demand Unit Waterfall™.

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