Summit US Service Based Pages Demand Marketing

Demand Marketing

Because b-to-b buyers have varied characteristics and preferences, demand marketers need better tools to segment their buyers and determine the optimal strategy to engage as well as qualify and measure the engagement of buying groups. Demand marketers also must revisit their data, infrastructure and skill requirements to properly resource a variety of demand approaches that support buyer needs. In this track, we will share a structure for reporting on ROI for in-person events, as well as new ways to model and measure demand in a buying group world.

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