Summit US Service Based Pages Content Strategy and Operations

Content Strategy and Operations

Content fuels the marketing organization. Unfortunately, many organizations have misaligned content ecoystems that are incapable of adequately supporting their campaigns and programs. Gaps in content strategy and processes are often caused by a lack of collaboration with and insights from portfolio marketing as well as inefficient metadata and taxonomy management. In this track, we will share ways to implement and optimize the processes, resources and technologies required to manage and measure a best-in-class b-to-b content ecosystem.

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