Summit US Service Based Pages Channel Marketing

Channel Marketing

Channel marketing leaders are becoming more strategic, not just in how they are driving demand, but in how they are enabling their partners to become better sellers. While data is a big success factor, many companies lack the insight required in this part of their business. Channel leaders need to establish demand creation strategies that connect partners to buyers in a more effective way, while also improving insight into the impact of these programs. In this track, we will share ways to create and map digital and non-digital interactions in the channel, as well as provide key metrics and insights that can boost channel performance.

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