Summit US ROI Honors

2020 Return on Integration Honors

The Summit 2020 Return on Integration Honors recognize organizations that have achieved strong sales, marketing and/or product alignment, and as a result have improved company performance.

Recipients are selected based on the following criteria:

Unique integration of sales, marketing and product

Tightly aligned sales, marketing, product and/or customer experience goals

Advanced use of infrastructure to support shared/interlocked processes

Measurement of alignment results

Application of Forrester SiriusDecisions models and methods as a part of an alignment initiative