Summit US Overview FAQ

Frequently Asked Questions

1. Why is Forrester holding SiriusDecisions Summit 2020 as a virtual conference? 

We decided to hold Summit 2020 virtually after careful deliberation and mainly because of the following reasons:  

  • The safety and well-being of our community is our top priority. In light of travel restrictions, corporate travel bans, and guidance on social distancing due to the ongoing COVID-19 pandemic, we believe providing a virtual experience is a better alternative to ensure the safety of the participants.  
  • B2B sales, marketing, and product leaders rely on the Summit to learn new practices and drive alignment and execution in their organizations. The decision to hold Summit 2020 as a virtual conference was made to honor our commitment to these leaders and provide the best possible alternative under the current circumstances.  


2. What can attendees expect to gain out of the virtual Summit?  

The online event will provide the same Summit experience that our attendees have come to expect. We have made significant investments in a robust, user-friendly platform that will allow attendees to have access to: 

  • All keynotes and track sessions 
  • An interactive marketplace and show floor experience 
  • Analyst 1:1s to meet and discuss priorities 
  • Virtual networking opportunities to interact and collaborate with other participants in real-time for a fully immersive experience


3. How does Forrester define a virtual conference?  

Forrester defines a virtual conference as a fully immersive experience. Delivered via a sophisticated and secure cloud-based platform, Summit 2020 will offer attendees advanced experiential and networking opportunities beyond video conferencing, screen shares, or webinars. It offers all the core components that have become the hallmark of the SiriusDecisions Summit including access to external keynote speakers, ROI and POY awards, analyst 1:1s, community engagement including Executive Leadership Exchange, B2B Certification and much more. 

The main difference between a live and a virtual summit is that the attendees can access the virtual conference from anywhere in the world on any computer or mobile device rather than a physical location.  


4. How do I register for the virtual event? If I already registered for the Summit, do I need to register again for the virtual event?  

All attendees registered for Summit 2020 will automatically be registered to attend the virtual Summit. Details of how to access the event and helpful tips to maximize your experience will be shared in the coming weeks. If you haven’t registered yet, you can here or from the register button on the Summit site.  


5. If I am unable to attend the live conference online, what are my options?  

If you can’t attend the live conference, May 4 – 7 you will still have access to all the sessions and content on demand so you can view them at your own convenience.  


6. Who do I contact for technical support if I have trouble accessing or engaging in the virtual event?  

If you have questions before the Summit, please contact us at During the virtual event, links to real-time support will be available.  


7. I had booked a hotel room for Summit. What happens to my hotel reservation?

Due to the change of Summit 2020 to a virtual event, all hotel contracts have been canceled. Please be assured that your hotel reservation has been canceled by Experient, and you will not be charged any fees. If you booked outside the SiriusDecisions room management system, you will need to contact your hotel directly. If you have any questions or concerns, please contact Experient at by email at or by phone at 800-967-8852.

May 4–7, 2020 | Live Virtual Experience

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