B-to-b marketing allocates program resources across numerous content assets and tactics, leading to perpetual treadmills of activity that generate diminishing returns. Silos of conflicting activity leave prospects, customers and sales reps confused about the organization’s offerings and brand identity. Integrated campaigns are beneficial, yet represent a significant change for many organizations.
SiriusDecisions provides b-to-b marketing leaders with a proven campaign framework that enables a marketing function to choreograph multi-touch campaigns – aligned to the buyer’s journey – to increase marketing productivity and campaign performance.
FIS leveraged the SiriusDecisions Campaign Framework to rebalance its marketing tactic mix, resulting in increased marketing contribution to sales pipeline and won business.
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SiriusDecisions helps clients solve their business challenges through a retainer-based subscription to b-to-b research with access to benchmark data and experienced practitioners. In the context of this transformation, we suggest supplementing your subscription with onsite strategy sessions and workshops. We start with an assessment of your organization’s capabilities and readiness, then provide integrated consulting and workshops that accelerate adoption and transfer knowledge throughout your organization.