SiriusLab: Upgrading Your Account-Based Marketing Measurement Dashboard

The best account-based marketing (ABM) dashboards track progress against program goals, provide insights to help course-correct execution and allow ABM leaders to demonstrate ABM’s impact on business goals. The good news: With the rise of the new Demand Unit Waterfall® and the emergence of technologies that better support measurement and reporting, now is the time to take your ABM dashboards to the next level. In this lab, we will help you assess your current reporting to see which upgrades can deliver the most impact. This lab will provide the following benefits for marketing and sales:

• Understand how organizations should measure ABM performance for a CMO/CSO audience
• Understand how ABM reporting should be used to drive action
• See templates and examples of leading dashboards from clients that are optimizing ABM