Summit US Executive Leadership Exchange

Summit Executive Leadership Exchange

The 2020 Executive Leadership Exchange* is an exclusive opportunity for B2B sales, marketing, and product executives to gather with their peers. It will be held on Monday during Summit 2020, and will feature presentations by Forrester and SiriusDecisions analysts, and a chance to network with other executives. 

 

Hosts:

Jeff Lash VP, Group Director, Product Management

Jennifer Ross VP, Research Director, Marketing Executive Services

Lisa Singer VP, Principal Analyst, Product Management

Phil Harrell VP, Group Director, Sales Executive Services

Caroline Robertson VP, Research Director, B2B Marketing

*The Executive Leadership Exchange is an invitation only program for chief product, marketing and sales officers or true heads of those organizations. To be approved to attend, applicants must not report into any higher marketing, sales or product executive in their organization. If you have any questions about ELE, please contact sdvents@siriusdecisions.com.

 

Executive Leadership Exchange Agenda

May 4, 2020

 

2:40 - 2:45 p.m.

Opening Remarks

Speaker: Caroline Robertson

 

 

2:45 - 3:05 p.m.

Help Me Help You: What B2B Revenue Engine Leaders Want From Their Peers

The relationships that sales, marketing and product executives have with each other is critical to their individual success and to the long-term success of the business. However, few leaders of these functions have full visibility into their peers’ needs. What do the leaders of each function wish that the other functional leaders knew? What do they wish their peers would do differently, helping them all improve effectiveness? In this session, we’ll reveal insights from our research about what marketing, sales and product leaders need from their peers in order to achieve success. 

Speakers: Jennifer Ross, Jeff Lash

 

3:10  - 3:30 p.m.

Product-Leveraged Growth: The SiriusDecisions Perspective

SiriusDecisions defines product-leveraged growth as the alignment among product management, marketing and sales to leverage the product experience and the value the product has demonstrated to drive growth. Focusing on product-leveraged growth does not mean that marketing and sales activities go away. Instead, the key elements of growth — acquisition, retention, upsell and cross-sell — center on how the product itself can play the central role. Although not every offering or market is appropriate for a product-leveraged growth strategy, some of the key requirements for an effective implementation of product-leveraged growth are foundational for offering success. 

Speakers: LIsa Singer, Phil Harrell

 

3:30 - 3:50 p.m.

 

 

3:50 - 4:20 p.m.

 

 

Networking Lounge

Clients can participate in exclusive ELE chat rooms to network and discuss the sessions. There will be separate rooms for marketing, sales, and product.

 

COVID-19 ELE Panel: An Executive Perspective on Responding to the Pandemic and Economic Crisis

The COVID-19 pandemic has had a tragic impact on families and communities throughout the world. It also has disrupted our everyday lives, the global economy and our businesses. During this session specifically for executives, we share Forrester’s outlook on the economic impact of the crisis, as well as insights into how executives need to adjusting their sales, marketing and product strategies and operations. Click here to learn more.

Moderator: Monica Behncke; Speakers: Jennifer Ross, Jeff Lash, Phil Harrell

 

4:20 - 4:25 p.m.

Closing Remarks

Speaker: Caroline Robertson

   

May 4–7, 2020 | Live Virtual Experience

 
Register for Summit