Summit US Case Studies Zift Solutions Case Study

A Faster Path to Channel ROI with Enterprise Channel Management

Sponsor Name: Zift Solutions

Technology has transformed B2B sales, marketing, and operations. But today’s suppliers and their channel partners are now struggling with an overly complex ChanTech stack, lack of visibility and control. Multiple point solutions cause confusion, disparate data sets, and partner apathy. Discover how Enterprise Channel Management eliminates these issues, increases partner engagement and drives measurable results while saving time and (money) you can spend on strategic channel activities.


Join us in this session to learn:

  • How did the ChanTech stack become so complex?
  • Why do channel leaders need to look beyond traditional point solutions (PRM, CMM, CRM, SFA, LMS, etc.) and take a broader approach to channel management and optimization?
  • Exactly how are channel leaders using Enterprise Channel Management to realign and integrate purpose-built technology, services and strategic insight for better results?
  • How can forward-thinking organizations use Enterprise Channel Management to get the most revenue and market awareness from their extended partner ecosystem?