Summit US Case Studies Workfront Case Study

How CenturyLink Moved from Digital Asset Management to an Asset Distribution Center

Tuesday May 5, 2020 | 11:20 AM - 11:40 AM

Sponsor Name: Workfront

Speakers: Shane LaBounty, Creative Operations Leader, CenturyLink

From IT, hosting and managed services for business, to High-speed Internet, TV and Voice for home, CenturyLink is at the forefront of helping businesses to transform, and residences to connect to what’s most important.

In keeping with what they help their own customers to accomplish, the Creative team at CenturyLink was challenged over a year ago to transform how their work was accomplished and distributed. The goal was to align systems and teams, and streamline asset management so that distributed teams could more easily access and utilize approved content. All while getting better visibility into the overall process.

In this session, Shane LaBounty, Creative Operations Leader at CenturyLink, will discuss the process of transformation, and lessons learned along the way, including:

  • The importance of an asset distribution center
  • How centralized asset management can bring operational improvements and better insights
  • How to improve asset “findability” and access
  • How to create an end-to-end digital strategy that can empower your marketing and creative team and give your end-users what they really need