Summit US Case Studies Uberflip Case Study 2

Building and Distributing Personalized Content Experiences for ABM and Event Nurtures

Wednesday May 8, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Uberflip

Speaker: Francesca Krihely, Director of Demand Generation and ABM, MongoDB

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, will showcase the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.

Key Takeaways:

  • Building and distributing strategic messaging through microsites
  • Customizing content for different regions through language-specific hubs
  • Aligning to sales to customize content at the account level
  • Facilitating customer education with onboarding and event resources